Wednesday, August 30, 2017

Chapman's

Above is design is for Chapman's Beer, that was featured in the Regional Design Awards for the Midwest in Print Magazine. This design really caught my eye due to the vibrant colors. Although the design is not completely symmetrical due to the diagonal color split, the design still feels balanced because the way it still lines up and keeps the same color pallette. It is easy to recognize that these cans are all part of the same brand because of all of their alike features. If you look closely at the cans, it can be noticed that there is a unique design for each flavor. It isn't a detail that throws off the design because it is a very subtle difference. 





http://www.printmag.com/regional-design-awards-2016-winner-galleries/regional-design-awards-winners-2016-midwest/