Thursday, September 14, 2017

CBC Pale Ale

Above is a design from Print magazine again that is another regional winner except from the South. I really liked this design for several reasons. The first reason I want to point out is the color pallet. The color palette really grabbed my attention with the bright yellow and sharp indigo. Although, in the particular photo, the bottle seems to not match the packaging. That could be because of the lighting or a printing error.
In addition to the color palette, I really enjoy the overall layout. On the bottle, it has a very symmetrical layout; everything is aligned through the center. That creates a very nice balance and it makes it very easy to read as well. On the packaging itself, it is a bit more scattered and not so symmetrical. It still remains very balanced though and everything lines up in some way. 
Overall this is a great design and very eye catching.


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