This design really caught me eye because I am a huge fan the way they did the stickers. The stickers kind of stand out to me as Victorian style because of all the decorative elements that border the fancy type. Also, the colors are very attention grabbing as well.
Although the stickers are all different in their own way, there is unity between them because they are all laid out the same way. Also, the decorative type is emphasized by the decorative boarders.
Now obviously, the stickers are not the only part of this identity for Shortbread cookies. In my opinion, I think the stickers definitely make the design because they are fun and they grab your attention. To add to that, the viewer or consumer is going to be more drawn to the sticker because they want to know what flavor they're buying.
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