Wednesday, October 25, 2017

Land Heritage

design from logodesignlove.com

Above is a very clever design that is a logo for Land Heritage, which is not really around anymore. A farmer had founded the company who had realized there was a surprising disconnect among people between land and food production. 
My interest was taken by this design because it is very minimalist and very clever how the form of the heart is repeated, decreasing in size each time; finally forming the head of a grain plant. Even though the grain head is curved like it is blowing in the wind, the design remains very symmetrically balanced. 
The only down fall of this logo is that is doesn't directly tie into the message the owner of Land Heritage wants people to recognize, it still gives you a sense that food is tied in with the life of humans. The logo does catch interest though, and it could make people curious to know what it stands for if it was still used today. 

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