Stocksy

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Print Magazine- The Innovation Issue

Above is an advertisement I found in Print of course, for a stock image site. I really liked the ad because of the photography and the way they used their type in the word mark. The photography is playful in a way because of the content of the photo, but I also like that there isn't too much going on in the photo. The photo is pretty symmetrically balanced, bringing your eyes straight to the word mark. I really like the playful type of the word mark, its gives a care-free feeling with the extended "swoosh" in the T, K and Y. Although everything is not perfectly symmetrical in the way things are lined up, it imperfectly appears that way.